Case study 1.3 ebay the worlds largest e-business

Facebook plays an important role in realizing the potential of social commerce, especially if the 1. In view of the potential, the question should no longer be whether to start with social commerce, but rather when.

Case study 1.3 ebay the worlds largest e-business

Product Details Synopsis How e-commerce giant Alibaba is giving grassroots entrepreneurs the power and drive to succeed in the e-commerce market and you can, too The world s largest online trading platform, Alibaba has created an astounding model for enterprise and growth in the 21st century.

The story behind Alibaba s incredible success is not only fascinating, it s truly inspiring especially if you re a small business owner or ambitious entrepreneur who wants to increase sales, satisfy customers, and drive innovation in the e-commerce world.

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This is the most cost-effective way to make the most of your resources and take the e-commerce world by storm. This is The Alibaba Way growing by unleashing grassroots entrepreneurship.

It s the ultimate e-commerce success story a powerful new growth model for small business start-ups and grassroots entrepreneurs. Part eBay, part Google, part PayPal, the Chinese company known as Alibaba was launched by its founder Jack Ma in in a small apartment with a staff of only eighteen people.

It quickly became one of the fastest growing Internet companies in the world, with more than 10 million e-commerce participants and a digital ecosystem serving a hundred million consumers per day. In The Alibaba Way the first full-length account of this e-commerce phenomenon you ll go behind the scenes and inside the sites that drive seemingly ordinary online sellers to extraordinary levels of success.

Their stories will provide you with not just a road map to riches, but an invaluable lesson in entrepreneurship. You ll learn how to: You ll learn how to compete with the biggest and the best even if you have the smallest of budgets by leveraging the power of microfinance and e-commerce to help level the playing field.

You ll hear exhilarating stories from a small rural community transformed by the introduction of Internet access, discovering creative new ways to sell and trade and grow their businesses, the Alibaba way. Most importantly, you ll find practical, proven strategies of online selling that have turned small businesses into major players and Alibaba into the e-commerce giant it is today.

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There are so many ways to take your business online. But the best way to make it grow and succeed beyond your wildest dreams is The Alibaba Way.

Ying Lowrey is an Economics Professor at the The ultimate e-commerce success story a powerful new growth model for small business start-ups and grassroots entrepreneurs One of the world s fastest growing Internet companies, Alibaba and its founder Jack Ma have inspired a generation of young Chinese not just as a road map to riches, but as a lesson in entrepreneurial individualism.

Case study 1.3 ebay the worlds largest e-business

This illuminating guide takes you inside this global giant of e-commerce and shows you how to build your own small business from a grassroots vision to a world-class operation.

Using Alibaba s incredible success as a case study, the book identifies the driving forces behind job growth, innovation, and sustainability in the Digital Age.

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It shows you how to unleash your entrepreneurial spirit, realize your grassroots ambitions, and use technology-driven platforms to grow your company across multiple markets. Using Alibaba's incredible success as a case study, the book identifies the driving forces behind job growth, innovation, and sustainability in the Digital Age.

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