The economic crisis reduced consumer purchasing power. As a result, male consumers focused their spending mainly on hygiene and body care. TRENDS Men continued to look after themselves in but they focused on core products due to the difficult economic climate. They favoured useful products such as bath and shower products and deodorants rather than skin care products.
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Also, customer interest has piqued in toiletries pertaining to skin, hair, and teeth care. Among distribution channel, the online segment is the fastest growing due to the increased convenience offered to the consumers.
Customers are increasingly utilizing the internet for grooming tips, which has further resulted in an increase in the number of grooming websites and blogs. Among product type, the toiletries segment is projected to be a major segment, followed by the shaving products and make up products segments.
Grooming products constitute for medicinal products as well. For example, shampoo is intended to cleanse hair, however, also acts as a treatment for dandruff. InNorth America held a share of North America and Europe hold lucrative grooming products markets with millennials driving growth.
Increased spending by the youth to keep up with global fashion trends has been a major driver. Western European countries of U. However, lack of awareness among populace in rural areas of emerging economies and premium pricing of grooming products are major restraints for market growth, especially in Asia Pacific.
Companies are adopting various inorganic strategies to gain market share. For instance, Unilever in acquired Dollar Shave Club to boost its product portfolio in the male shaving products market segment.
The company also acquired Murad and Dermalogica to expand its footprint into the skin care segment.
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Snapdeal, a popular Indian online marketplace, revealed increased use of grooming products by men in its sales report in Face care, body care, and hair care were more popular among men than women, according to the company study.
Request Sample Request Customization Grooming products are used to enhance natural beauty of a person, externally. These products are utilized for various body parts such as skin, hair, lips, and teeth.
Increasing male awareness towards overall body care and social trends have resulted in market growth. Increasing male vanity in the highly developed regions of Europe and North America are expected to drive market growth.
Also, large populations in India and China coupled with increasing disposable incomes are expected to drive market growth in Asia Pacific.
On the basis of product type, the market is segmented into toiletries, fragrances, shaving products, makeup products, and others.
Among all regions, Europe accounts for the major market share. Key Features of the Study:Let's be clear: these so-called "weirdest men's grooming products" wouldn't make a single lady flinch.
They could never touch the bizarre and freakish tinctures and tools women use to groom and beautify themselves (see: Pinky.
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