Friday, 22 February Communication Technology Essay Assignment In 21st century that we live in, communication can be done in many different ways other than conventional speaking right in front of each other. The reason for that is because of the existence of communication technology and the wide interest in this technology from people around the world. Communication technology is improving as we speak and more important sector is depending on it to gain benefits such as business and politics. Communication technology includes telephone, radio, television, internet, and social media.
Download this Term Paper in word format. The Integrated Marketing Communication system takes these P's and turns them into C's - similar aspects, but looked at from the stand point of the consumer. The first 'P' is product, but really this is all about the customers' needs and wants.
The second 'P' is price; but in fact, this has more to do with the cost to the customer. The third 'P' is place or distributionbut what this means is the convenience to the customer to obtain the product.
Where will it be sold, are there distribution channels, is the process simple and secure?
And last but not least, is promotion, and [ To promote yourself effectively, you need to understand your customers and their perspectives" Vargas, All in all, Integrated Marketing Communication is the new trend in the business community and its importance and significance is expected to increase over the next few years.
Basically, the IMC represents the multitude of managerial processes aimed at unifying the marketing strategies to better meet organizational goals. The Integrated Marketing Communication, through its integration of all marketing strategies, offers the answer to the initially posed question.
As such, since the company stands better chances of achieving its organizational values through the implementation of the unified IMC, rather than the usage of the disparate traditional marketing strategies, than the whole is greater than the sum of its parts.
Integrated Marketing Communications at Nike Nike is an American-based company, headquartered in Beaverton, Oregon, but with subsidies and retail stores all over the globe. Nike manufacturers and sells high quality apparel, shoes and sports equipment.
Today, Nike has managed to become more than a supplier of sports equipment; they represent the trend, the fashion statement. Nike's brand is the most valuable assets of the company's and they base most of the marketing campaigns on the Nike brand.
A relevant sign indicating Nike's implementation of the Integrated Marketing Communication is given by their capability of reaching such an extended palette of customers. Most companies are only able to become the main provider for one specific target market, be this formed of teenagers, adults, senior citizens, men or women.
But Nike has managed to develop such a strong marketing campaign which captured the attention of both teenagers and adults. And the message is simple: The message is standardized; it's the same for all items sold in the Nike stores, but it can mean a wide array of things: Teenagers, buy these cool clothes and stay on fashion!
Or Adults, buy these great sports equipment and start exercising and having a healthier life today! But the message must be kept alive at all times and the company has the obligation of backing it, for the brand or the message cannot solely sustain a successful campaign.
The launching part of a new marketing campaign is a crucial part and it is the results of significant efforts which are once again aligned with the company's overall goal and integrated with the rest of the marketing strategies.
The launch comes to support and promote the brand. Another sign that proves that Nike makes significant efforts to develop and implement a strong integrated marketing campaign is given by their combination of both online and offline marketing strategies.
A perfect example of this was Nike's Whatever campaign.
The basic characteristic of Nike's Whatever campaign was revealed by the company's ability to perfectly integrate traditional and online marketing. The television advertisement presented the customer racing Marion Jones, the fastest runner on the globe; but the end was not shown, sending the viewer to the campaign's website.
The fastest woman in the world. Look out for the glass door.Database of FREE Communications essays - We have thousands of free essays across a wide range of subject areas. Sample Communications essays! The bills, which worked like modern checks, required the existence of two established networks, one of bankers and another of merchants.
 A merchant would place his wealth in the safe keeping of a banking house which would in turn issue a bill of credit that could be used to purchase goods "imported from outside the local economy.
Users of social networks can share information with friends, live chat with them and interact in all sorts of ways. Benefits to the Health Industry Today most hospitals have implemented modern technology in surgical rooms, and this has reduced mistakes made by doctors.
Sample essay about effects of social media on communication skills discusses positive and negative outcomes of the increasing use of social networks by adults.
The emergence of Facebook and other social media has changed the way people communicate with each other. Understand data communications media and networks used with modern programmable Task #1 “describe the importance of health and safety when working with programmable controlled equipment” [P5].
Essay on Wireless technology Wireless technologies and the growth of popularity of portable devices such as smartphones and tablets have created a variety of opportunities in the modern world.
Wireless communications are changing the world because wireless devices are convenient, easy to use and can provide interconnectivity in virtually any place.